Marketing tactics are the small, specific methodologies & actions that you take to execute marketing strategies. Marketing tactics can be anything from how you place an ad in a magazine or newspaper, how you host a contest/giveaway on social media, to how you execute emailing your customer database, and the list goes on and is ever-changing. These tactics also fall into different categories. Read the rest of the article to learn more.
Marketing tactics are not the same as marketing strategies. Marketing strategies are long-term and more complex, while marketing tactics are short-term, quick, and time-sensitive.
Marketing strategies are the overarching plans for how you will achieve success within your market. A marketing strategy is typically more comprehensive and includes long-term initiatives, such as creating relationships with influencers, brand building, platform development, etc. A marketing strategy is a method chosen to achieve a particular goal.
Marketing tactics are the individual components that make up the marketing strategy.
My favorite saying that really clarifies this is “Marketing tactics comprise marketing strategies which accomplish marketing objectives set by a marketing plan, A marketing plan sets marketing objectives accomplished by marketing strategies comprised of marketing tactics.” - Alan Lee (AKA) Me
You should use marketing tactics because they help you reach your goals more effectively and efficiently. These tactics can be used for both small and large businesses alike. The marketing tactics that a company uses have a huge impact on the company's success. A company can use marketing tactics to reach their desired goals, whether it is increased sales or increased customer engagement. Marketing tactics are a simply way for small businesses to create an upward trend in their business.
You should use marketing tactics when you are trying to achieve marketing objectives such as raising your company's awareness, creating a more personal connection with your market, reducing churn thus increasing retention and brand loyalty etc. Marketing tactics can help you become more persuasive, increase customer satisfaction, and prove that you're invested in your customers' success.
With that said you can not use all marketing tactics in all circumstances. Different tactics work best in various industries, at different times of the year, and on different people. Some of these tactics are more effective with specific demographics, while others might only be effective online. For example, some companies use social media to advertise products that are not physical products to be sold at a physical location such as Uber or Instagram, and their tactics on social media to grow their user base will differ greatly from the tactics used by a geo-locked local business trying to get new customers in the door.
As you can see we have organized tactics into two general categories. One is aimed at helping you grow your customer base, increase the size of your market share and achieve the goals set by your marketing strategy.
Goal Focused Marketing Tactics
Let's review these marketing tactics in more detail and give examples within each category.
(Note): Within each section are a couple of examples, and not everyone may apply to your business model.
Awareness marketing tactics maximize the potential reach of a piece of organic content or paid advertising to your target audience/avatar. Generally speaking, this is purely about getting the most awareness possible about you, your company, and why it differs from your competitors. Here are some examples of marketing techniques that will help all of your initial marketing efforts be more effective and reach more people.
Activation marketing tactics are designed to get as many people as possible to engage with the marketing material you have created and take action. Whether the marketing material drives them to a sales page, or website, call for more information or walk in the front doors of your establishment to take a look around. Here are some examples of marketing tactics to get more of the people viewing your content and ads to take action more frequently.
Click here to read a extensive list of activation tactics.
Acquisition marketing tactics are those that encourage the now qualified prospect/customer to take further action now that you have drawn them in. This is when you use a (CTA) to get them to join a group, your email list, SMS list, Facebook Page/Group Etc. Because we as business owners and marketers love seeing more people come to our websites, and in our stores, but if they take any action or engage with us further we are missing out on the opportunity to re-engage with them until they are ready to make a purchase. Here are some examples of marketing techniques that are tailored to increase the acquisition of qualified prospects' information.
Click here to read an extensive list of Acquisition tactics.
Speaking of re-engaging, re-engaging is one of the main tactics used to entice conversion. Conversion marketing tactics are one of the harder ones to pull off right, it is all about getting that prospect to pull out their wallet and become a paying customer. These would include optimizing sales pages, (CRO) Conversion rate optimization on an e-commerce website. Beyond that, you actually half to learn about actual sales tactics and how to implement them digitally. Here are some examples of marketing tactics and modified sales techniques to increase conversion.
Click here to read a extensive list of conversion tactics:
Retention marketing tactics help you keep that customer once you have acquired them. Unless you are a first-to-market company with no competitors there are endless other companies that want to take market share away from you. You can improve your customer retention by really focusing on your onboarding sequence and customer service experience. If you take a look online you will see why a plethora of customers have come out and disavowed companies they use to love because of a lack of caring after a transaction. Don't be like those companies. Here are also some marketing tactics to increase your customer retention and reduce churn.
Click here to read a extensive list of retention tactics.
Referral marketing tactics are all about techniques used to get your customers to bring extra awareness to your company or brand. But in modern times, with influence marketing on the rise and finally gaining the recognition it deserves, partnering with influencers with devoted followings is a great way to generate more awareness & referral traffic. Here are some examples of marketing tactics to increase referrals.
Click here to read a extensive list of referral tactics.
Revenue marketing tactics are usually associated with pricing models and incentives that encourage extra sales at the time of purchase, but it also crosses over into the other categories and encompasses some of the previously mentioned tactics.
Click here to read a extensive list of revenue tactics.
If you want to read a comprehensive list different marketing tactics that you may want to incorporate into your business, click here to read our exhaustive list.
Email: alan@besomeonedigital.com
Phone: (713) 309 - 6341
