How To Craft Amazing Email Marketing Subject Lines (That Actually Get Clicks)

Introduction:

Welcome to the world of email marketing! As you probably already know, the subject line is the first thing your recipients will see when they receive your email. It's the hook that entices them to open and read your message. That's why crafting an amazing subject line is crucial to the success of your email marketing campaign.

Think of the subject line as a mini-sales pitch. It needs to grab your recipient's attention and make them want to know more. It needs to be short, sweet, and to the point. It needs to create a sense of curiosity, urgency, or even FOMO (fear of missing out). And most importantly, it needs to be relevant and personal to the recipient.

But don't worry, crafting an amazing subject line is not rocket science. In this blog post, we'll be sharing some tips and tricks on how to craft a subject line that will have your recipients eagerly clicking through to your email. Trust us, with the right subject line, you'll be well on your way to boosting your open rates, and ultimately your conversions. So, let's dive in and start crafting those amazing subject lines!

Tips For Crafting AN Amazing Subject Line:

Are you ready to take your email marketing game to the next level? Of course, you are! And the first step to achieving that is by crafting an amazing subject line. Here are some tips that will help you do just that:

Keep it short and sweet.

Attention spans are shorter than ever, so it's important to keep your subject line brief and to the point. Aim for around 50 characters or less to ensure that your subject line doesn't get cut off on mobile devices. Studies have shown that subject lines with fewer than 50 characters have an open rate that is 17% higher than those with more characters.

Use action-oriented language

Action words like "buy," "register," "download," etc. encourage recipients to take action and open your email. So, use them wisely. Research has shown that using action words in the subject line can increase open rates by as much as 13%.

Personalize the subject line with the recipient's name.

Personalization always grabs attention, and using the recipient's name in the subject line makes it even more likely that they will open your email. A study by Epsilon Email Institute found that personalized subject lines have a 29% higher unique open rate compared to non-personalized subject lines.

Use numbers and lists in the subject line.

People love lists, and numbers make things feel specific and tangible. So, if you have a list of tips or a specific number of items to highlight, use it in your subject line. A study by Adestra found that subject lines with numbers have a higher open rate than those without.

Create a sense of urgency or scarcity.

People are more likely to take action when they feel like they need to do something right away or risk missing out. So, use words like "limited time offer" or "last chance" in your subject line. A study by Experian found that subject lines with a sense of urgency or scarcity had a higher open rate than those without.

Test different subject lines to see which one performs the best.

It's always a good idea to test different subject lines to see which one resonates most with your audience. A/B testing is a great way to do this. A study by MarketingSherpa found that A/B testing subject lines can result in a higher open rate of up to 27%.

With these tips, you'll be crafting subject lines that are sure to boost your open rates and get your recipients excited to read your email. These tips are backed by studies and research so you can have more confidence in its effect. So go ahead, experiment, and let's see those open rates soar!

Common mistakes To Avoid:

Ah, the common mistakes of email marketing. We've all made them, but fear not! With a little bit of know-how, you can avoid these pitfalls and create subject lines that will have your recipients clamoring to open your emails. Here are some of the most common mistakes to avoid:

Using all caps or exclamation marks.

ALL CAPS AND EXCLAMATION MARKS MAKE IT SEEM LIKE YOU'RE SHOUTING AND CAN COME ACROSS AS AGGRESSIVE. Stick to lowercase letters and one exclamation mark at most. Studies have shown that subject lines in all caps are considered as yelling and can decrease open rates by up to 29%.

Being too salesy or promotional.

Sure, you want to sell your product or service, but nobody likes to feel like they're being sold to. A subject line that's too salesy can come across as spammy and may cause recipients to delete your email without even opening it.

A study by Return Path found that emails that were perceived as too promotional had a lower open rate than those that were more informative.

Being vague or ambiguous.

A subject line that's too general or doesn't give the recipient a clear idea of what the email is about is unlikely to get opened. Be specific and give the recipient a reason to open your email. A study by Campaign Monitor found that subject lines that are clear and specific had a higher open rate than those that were vague.

Using spam trigger words.

Certain words and phrases, like "free," "guaranteed," and "winner," can trigger spam filters and cause your email to land in the recipient's spam folder. Avoid these words and phrases at all costs. A study by Mailchimp found that using spam trigger words can decrease deliverability rates by as much as 30%.

By avoiding these common mistakes, you'll be well on your way to crafting subject lines that are engaging, effective, and most importantly, not considered as spam. These tips are backed by studies and research so you can have more confidence in avoiding these pitfalls. Remember, the subject line is your chance to make a first impression, so make it count!

Examples:

We've talked about the tips and tricks for crafting an amazing subject line, but sometimes, inspiration strikes in the most unexpected places. That's why we've compiled a list of some of the most effective subject lines out there for you to draw inspiration from.

Here are a few examples of great subject lines that have been proven to boost open rates:

1. "Last chance to save 50% on our summer sale" - This subject line creates a sense of urgency and scarcity, making recipients want to take advantage of the limited time offer before it's too late.
2. "You're invited: Exclusive VIP event next week" - This subject line creates a sense of exclusivity, making recipients feel special and included.
3. "Don't miss out: [First Name], our new product is now available" - This subject line uses personalization and creates a sense of FOMO (fear of missing out), making recipients more likely to open the email to check out the new product.
4. "Here are the top 10 ways to improve your [specific skill or topic]" - This subject line uses numbers and lists, making the email feel specific and tangible.
5. "Download our free guide: [Specific topic]" - This subject line uses action-oriented language and offers a free guide, making recipients more likely to click through to the email.

These are just a few examples of subject lines that have been proven to be effective in boosting open rates. Use them as inspiration for your own subject lines and remember to always test different variations to see what resonates with your audience. Who knows, your next subject line could be the next big thing!

In Summary:

Well, that's it folks! We've covered everything you need to know to craft an amazing subject line for your email marketing campaign. From keeping it short and sweet, to using action-oriented language, to creating a sense of urgency or scarcity, we've covered it all.

You've learned the importance of personalizing the subject line with the recipient's name, using numbers and lists, and testing different variations to see what works best for your audience. And of course, we've talked about the common mistakes to avoid, such as using all caps or exclamation marks, being too salesy or promotional, being vague or ambiguous, and using spam trigger words.

We've also provided some examples of great subject lines that have been proven to boost open rates, so you can have a starting point for your own subject lines. Remember, the subject line is the first thing your recipients will see, and it's your chance to make a great first impression. So, make it count!

Now that you've got the know-how, it's time to start experimenting and see what works best for your audience. The key to success in email marketing is testing, testing, and more testing. So, go forth, and craft those amazing subject lines!